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The Top 5 ELD Providers for Trucking Companies in 2025

The search for the top ELD providers for trucking companies in 2025 can be overwhelming. Electronic Logging Devices (ELDs) are more than just compliance tools — the right system can improve CSA scores, streamline maintenance, cut operational costs, and even unlock significant insurance discounts. With dozens of providers competing for attention, fleet owners often face information overload: websites requiring contact forms before giving prices, confusing feature comparisons, and aggressive sales calls.

This guide reviews five of the best ELD providers in 2025 — Omnitracs, Verizon Connect, Geotab, Samsara, and Motive — based on cost, technology, and real-world feedback from trucking companies.

Why ELDs Matter Beyond Compliance

Since the FMCSA ELD mandate, every trucking company running regulated vehicles has needed an ELD. But in recent years, the role of ELDs has grown well beyond logging hours.

  • Insurance Discounts: Many insurers now tie pricing directly to ELD data. Fleets willing to connect their data can earn 5–30% premium reductions.

  • Safety Scores: Advanced ELDs generate driver scorecards, flagging behaviors like harsh braking, speeding, or distracted driving. These insights help fleets identify and correct costly habits.

  • Maintenance Planning: The strongest systems track fault codes and upcoming maintenance, helping avoid roadside breakdowns and CSA violations.

  • Operational Efficiency: Features like real-time GPS, fuel usage tracking, and reefer monitoring give dispatchers and managers the data they need to run smarter.

Choosing the right ELD system in 2025 means balancing compliance, cost, and long-term business value.

1. Omnitracs

Omnitracs was once the most recognized name in the industry and is still common among established fleets. However, reports from operators suggest the platform struggles to keep up with modern competitors.

  • Strengths: Well-known, FMCSA-compliant, broad base of long-time users.

  • Weaknesses: Costly hardware upgrades (e.g., requiring fleets to replace existing ELDs to add dash cams at ~$500 per truck), dated technology, and lower customer service ratings.

  • Best fit: Fleets already on Omnitracs that prefer to stay with a familiar system.

  • Key limitation: Falling behind in innovation compared to newer competitors.

2. Verizon Connect

Backed by one of the largest tech companies in the world, Verizon’s ELDs deliver reliable live tracking and robust reporting.

  • Eligibility: Requires fleets of 5+ trucks (not available to single-unit operators).

  • Pricing: No upfront hardware cost; devices are leased. Monthly cost ranges $35–$50 per truck.

  • Technology: Live tracking (not breadcrumb), AI-driven safety reports, weekly driver scoring, and strong fleet management integrations.

  • Best fit: Mid- to large-size fleets seeking stable technology and strong safety data.

  • Key limitation: Not accessible to smaller fleets or single operators.

3. Geotab

Geotab has quickly grown into one of the fastest-rising providers and is highly connected with insurance carriers.

  • Pricing: Approximately $40 per month per truck.

  • Strengths: Integrates with nearly every insurer offering telematics discounts. Strong innovation track record.

  • Features: Safety scorecards (speeding, distracted driving, harsh braking), live GPS, IFTA tracking, and a scalable platform for adding dash cams, reefer sensors, and other fleet management tools.

  • Best fit: Fleets prioritizing insurance discounts and flexible add-on technology.

  • Key limitation: Subscription-based with additional costs for full ecosystems.

4. Samsara

Samsara has become the go-to choice for large fleets, especially those hauling refrigerated freight.

  • Upfront cost: Around $1,260 per unit for hardware.

  • Contract: Typically three years.

  • Strengths: AI-powered safety analytics, reefer monitoring, preventive maintenance tracking, and a virtual AI assistant for fleet managers.

  • Features: Real-time tracking, safety scoring, harsh event alerts, distracted driving detection, and integration across a broad fleet ecosystem.

  • Best fit: Fleets with complex needs (reefer, safety-focused, maintenance tracking).

  • Key limitation: Higher upfront costs and long-term contracts compared to competitors.

5. Motive (formerly KeepTruckin)

Motive is the most widely used and fastest-growing ELD provider today. Known for its ease of use and broad ecosystem, Motive stands out in both affordability and insurance integration.

  • Pricing: $150 upfront for hardware; $50 per month subscription.

  • Technology: Real-time GPS, comprehensive safety dashboards, leading dash cam technology, fuel cards, and add-ons.

  • Insurance Advantage: Motive integrates with more insurers than any competitor. Discounts can reach up to 30% when both ELD and dash cam data are shared.

  • Best fit: Fleets of any size seeking affordability, modern technology, and the best insurance savings.

  • Key limitation: Slightly higher monthly fee than some competitors, though offset by savings.

The Insurance Connection

Insurance is one of the top three expenses for trucking companies, alongside fuel and maintenance. ELD choice can directly influence premiums:

  • Progressive: Offers 5% discounts with most ELDs and up to 10%+ with Motive.

  • BHHC (Berkshire Hathaway Homestead Companies): Provides a flat 5% discount for ELD data submission, using the data only to improve underwriting accuracy.

  • Other Carriers: HDVI, Nirvana, and others reward fleets that integrate ELDs with significant premium reductions.

For a fleet spending $100,000 annually on insurance, these discounts can mean $20,000–$30,000 in savings.

Final Thoughts

Choosing an ELD provider in 2025 is no longer just about meeting FMCSA compliance. It’s about balancing technology, cost, customer service, and long-term benefits.

  • Omnitracs remains familiar but is losing ground.

  • Verizon Connect offers reliability for fleets with 5+ trucks.

  • Geotab is highly connected to insurers and scalable.

  • Samsara excels with reefer monitoring and advanced safety features.

  • Motive dominates with affordability, technology, and the strongest insurance discounts.

For fleets committed to safety and efficiency, investing in the right ELD provider can pay for itself many times over — not just in compliance, but in reduced claims, improved CSA scores, and lower insurance costs.

Next Step

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